Support

We believe a company is best built from the ground up. With the consumer as its cornerstone. Creating products with extremely high relevance to the customer. TEN times better than their next competitor.

 

Support Founders

The seed stage is about creating something from nothing, against the odds — and in doing so, quickly answering tough questions about the market, your approach and your team. It is extremely hard. That's why we are with you all the way to maximize the full potential of your idea or product.

 

Go-to-market expertise

We have a clear understanding how to identify customer needs, rapidly iterate propositions and find the right channels for sustainable growth.


Focus on what matters

We take none primary tasks, such as finance, legal and fundraising, out of your hands so you can focus on what matters most; your business.


Business fundamentals

We actively participate in business essentials like strategy, team, culture, product, execution, brand and lining up initial customers while providing a world of deeply sought connections. 

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Market first

Because most start-ups fail due to market-related reasons TEN support founders to build market first.

Market related reasons why start-ups fail:

  1. No Market need (42%)

  2. Get outcompeted (19%)

  3. Pricing / cost issues (18%)

  4. Poor product (17%)

  5. Need / lack of Business model (17%)

  6. Poor marketing (14%)

  7. Ignore customers (14%)

  8. Product mistimed (13%)

 “Finding a compelling solution is one thing. Making it work is next.”

 

Follow-on capital

We enable start-ups with capital throughout the whole lifecycle of the company. With broad connections in the investment landscape we create strategic partnerships tailored to your industry or category.

DEDICATED PARTNERSHIP

We believe, as an investor, it is only possible to offer support in this stage, if we know the company as well as the founders themselves. This is achieved through rolled-up sleeves and dedicated partnerships, the journey around.

OUR EXPERTISES

Essential strategic skills and knowledge needed to bring a start-up to market successfully are available in the core team. Execution - of none primary tasks - is facilitated through partners and a circle of close experts.

 

NEXT

Learn more about our team, experts and entrepreneurial investors: